Why we filter
YAHOO Video Infographic
Art Direction / Illustration / Motion Graphic
Thanks to the Yahoo Lab research it was possible to discover what filters people use when they take photos and how this may affect engagement. The study found that filtered photos are 21 percent more likely to be viewed and 45 percent more likely to be commented on. Picking for example rose-colored filters might lead to more people clicking ‘Favorite’ on a particular photo or engaging more people in commenting.
The animated infographic shows in detail the exciting results discovered by the study.
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