Company: Yahoo LAB

Art Direction – Illustration – Motiongraphic

Why we filter our photos and how it impacts engagement

Yahoo Labs / Instagram / Flickr

Video infographic about how photo filters affect online engagement.
A research by Yahoo Labs and Georgia Tech.
Research authors: Saeideh Bakhshi, David Ayman Shamma, Lyndon Kennedy, Eric Gilbert
Infographic published in the Flickr Blog

Two research questions:

Who are the mobile photographers and

Why/when do they use filters?

How do consumers respond to filtered photos?

Are they more/less engaging?

Serious hobbist:

Use filters as a photography tool
to control for quality of the photo…”

Casual photographer:

Use filter to make their photos look more fun, unique …”