Company: Yahoo LAB
Art Direction – Illustration – Motiongraphic
Why we filter our photos and how it impacts engagement
Yahoo Labs / Instagram / Flickr
Video infographic about how photo filters affect online engagement.
A research by Yahoo Labs and Georgia Tech.
Research authors: Saeideh Bakhshi, David Ayman Shamma, Lyndon Kennedy, Eric Gilbert
Infographic published in the Flickr Blog
Two research questions:
Who are the mobile photographers and
Why/when do they use filters?
How do consumers respond to filtered photos?
Are they more/less engaging?
Use filters as a photography tool
to control for quality of the photo…”
Use filter to make their photos look more fun, unique …”