Company: Medical Biological Technologies
Art Direction – Webdesign – UI/UX
MBT is a medical company who contacted me to rebrand their image and create their website.
My approach was to provide an easy access to all the products offered by the company, considering that it is a new point of reference in the Italian market of medically assisted procreation.
A company which supports centers that apply medically assisted procreation techniques was the starting point to build the concept for the new logo.
“Support” was the keyword for the logotype. Support companies that will support lives.