Video infographic about how photo filters affects online engagement.
A research by Yahoo Labs and Georgia Tech.
Research authors: Saeideh Bakhshi, David Ayman Shamma, Lyndon Kennedy, Eric Gilbert

illustrated infographic [IT / ES] here:
illustrated infographic [EN] here:

Music: Twinkie (by Podington Bear)

Two research questions:
Who are the mobile photographers and
why/when do they use filters?
How do consumers respond to filtered photos?
Are they more/less engaging?


Serious hobbist:
Use filters as a photography tool
to control for quality of the photo…”
Casual photographer:
Use filter to make their photos look more fun, unique …”